I've been designing digital products for over 10 years, building experiences across B2B and B2C products. Throughout my career, I've worked with companies serving everyone from thousands of small businesses to large enterprise eCommerce brands, in environments driven by customer needs, rapid experimentation, and data-informed decision making.

My design journey started long before product design, working as a graphic designer in a branding studios and even during my military service at the IDF spokesperson unit, where I started to fall in love with design.

That foundation shaped the way I think about craft, communication, and attention to detail, while product design taught me to connect business goals, user needs, and technology into solutions that create real impact.